HAVE YOU EVER DREAMED OF CREATING YOUR OWN PERSONAL FRAGRANCE?
BLOOMINGDALE’S PRESENTS EXCLUSIVE CUSTOM PERFUME EVENTS AT ROOSEVELT FIELD
Bloomingdale’s is pleased to collaborate with Scenterprises Ltd., for The Perfume Studio Master Classes, which will be presented at the newly renovated Cosmetics and Fragrance Department at Roosevelt Field at 630 Old Country Rd, Garden City, NY 11530 on April 24 at 11am, 3pm, & 7pm and Pre-Mother’s day on May 8. Please call 516-873-2810 to confirm times.
Bloomingdale’s is excited to be the first store to launch this initiative in the United States as it recognizes that this is a compelling way to attract customers to their stores and to offer scentertainment™ to their customers. Howard Kreitzman, VP Cosmetics and Fragrances, said “we continue to strive to offer unique, innovative products that encourage people to enjoy shopping in our stores. The Custom Perfume events are creative, informative, interactive, and customers leave feeling good about their experience.”
Sue Phillips, President of Scenterprises Ltd., recognized international fragrance expert,
who created, developed and launched TIFFANY perfume for their 150th anniversary,
as well as numerous other internationally successful fragrances, has been named USA
Director and Distributor of The Perfume Studio from the UK.
The Perfume Studio UK (www.theperfumestudio.com) has developed ‘bespoke’
perfumery or custom perfume events. This is one of most successful new business
trends throughout the UK and Europe……. and is now available in the USA exclusively
through Scenterprises Ltd.
THE PERFUME STUDIO is all about Perfume - learning about and having fun with Fragrance.
Much like a wine tasting, people come to the master class and Sue Phillips, fragrance expert,
takes them on a 'fragrance journey' to experience 18 different, exquisite perfume blends.
The blends have been created by a world-famous perfumer and are designed to be worn in
combination with each other or alone.
The Perfume Master Class is for women and men to explore the magical and evocative world
of perfume by trying the blends, and selecting the three or four that they desire as their own unique
formula. Once they have made their selection their OWN customized perfume is decanted for
them in a lovely designer purse spray, and they leave with their unique personalized signature fragrance,
and a Certificate of Registration for ease of reordering.
People delight in this EXPERIENCE as it offers stress-free aromatherapy benefits, which boost morale and uplift their spirits. Women have always wanted to look and be their best. In these challenging economic times, custom scents are an affordable luxury that makes them feel confident, appealing and alluring.
The Perfume Studio Master Class is informative, creative and interactive – it is a unique presentation that offers multi-sensory ‘experiential’ enjoyment for Women and Men.
ABOUT SUE PHILLIPS and THE PERFUME STUDIO
The Perfume Studio from the UK (www.theperfumestudio.com) has developed ‘bespoke’ perfumery or custom perfume
events. This is one of most successful new business trends throughout the UK and Europe……. and now available in
the USA exclusively through Scenterprises Ltd. Ms. Phillips, well-known Fragrance Expert, is known for having created,
developed and launched TIFFANY perfume as Vice President of Tiffany & Co., for their 150th anniversary, as well as
numerous other internationally successful fragrances and initiatives for Avon, Burberrys, Chopard, Davidoff,
Diane Von Furstenberg, Lancôme, Oilily & Trish McEvoy to name a few.
Sue Phillips is also available for private one-on-one perfume consultations or for couple’s consultations.
For more information or to schedule a Master Class contact Sue Phillips of Scenterprises at 917-449-1134 or email: sue@scenterprises.com or visit www.scenterprises.com
Sue Phillips is a recognized expert in Marketing, Branding & Sales in the Fragrance and Cosmetics Industry. Her career includes executive positions at Elizabeth Arden, Lancôme and Tiffany & Company, as well as consulting and branding initiatives for companies such as Avon, Bath& Body Works, Burberrys, Chanel, Lancaster, Oilily and Trish McEvoy, to name a few. As Vice President of Fragrance at Tiffany & Co., she developed, introduced and successfully launched TIFFANY perfume for their 150th anniversary in the USA at all Tiffany Retail stores and Specialty Department Stores in the USA and Internationally. In 1992, Sue formed Scenterprises Ltd, a global fragrance consultancy.
Over the span of her career, Sue has also developed strategic licensing opportunities for a major apparel company, and created innovative fragrance board games to help launch a major women’s fragrance. Sue taught at New York’s FIT (Fashion Institute of Technology) as Adjunct Professor of Cosmetic & Fragrance Marketing, training a new generation of fragrance marketers.
Today Sue is involved in total ‘scent-branding’ both in the Personal Care area with “Bespoke Perfumery’ and Custom Scenting and also in the area of Environmental Scenting for top hotels, spas, resorts and casinos. The initiative to ‘scent-brand’ selected
properties with their own proprietary fragrance is a marketing strategy that Advertising Age named as one of the top
10 trends to watch in 2007. Recognizing the potential of Environmental Scenting, Bespoke Perfumery. Sue is at the
forefront of these burgeoning new categories in the Fragrance Industry. Sue’s company Scenterprises Ltd has
been named the USA Distributor of The Perfume Studio from the UK and is a ‘Perfume Trunk Show Vendor’ to
Bloomingdales, and presents Seminars and Fragrance workshops to most of the major Bloomingdale’s stores around
the country. Sue Phillips has been a guest speaker at many Conventions and Expos on Fragrance Marketing
and Scent-Branding e.g. Guest speaker at the Scent World Expo in June 2008 at the Marriot Hotel in New York on
Environmental Scenting; a featured speaker at the HBA conference in September 2008 on Scent Branding, a Guest
Speaker on the Fragrance Panel discussion at LuxePack in Monaco in October 2008 as well as a frequent presenter
on Custom Perfumery at Sniffapalooza events.
Sue Phillips
THE PERFUME STUDIO TALKING POINTS
1) Scent triggers all kinds of emotions and memories. Our Sense of Smell is the strongest after Sight and the most ignored! We have the expertise to present the magic and mystery of scent and have been a guest speaker at many events on different fragrance topics. We have a complete training program that we offer to companies who participate.
2) At the Perfume Studio Master Class, or Seminars, guests have the opportunity to have their OWN perfume which is a wonderful expression of who they are? We take the guests on a ‘fragrance journey’ and they experience 18 different exquisite perfume blends. They select three or four blends that they really love and we decant their ‘formula’ in front of them. Guests leave with their very own unique Bespoke Perfume with a Certificate of Registration listing their formula. In today’s climate if consumers are going to spend money, it is gratifying to have their own ‘creativity’ blended in the mix and to wear something that they have had a hand in designing. This gives them an 'artisanal' feeling. They will be able to reorder their blend.
4) Bespoke Products have been around for many years, particularly in the UK, and reflects the passion and luxury that the wealthy want to enjoy. Affordable luxury or bespoke products are a little more acceptable and can be enjoyed without guilt!
5) The most rewarding aspect is once we have presented our Seminars or Workshops the response is really positive! People have had a creative EXPERIENCE and have learned about a subject that was previously a little ‘awe inspiring’ and somewhat fearful. BUT this is also a great opportunity for Spas to be trained by a fragrance expert, and to have the capability to add additional revenue to their own business. In this economic climate people are looking for something different and creative. The Perfume Studio is perfect for Bridal Showers, Mothers and Father's Day events, Corporate Events, Team-building, Motivational and Incentive programs as well as Spouse programs. Spas and Fragrance Ambassadors who join our Fragrance Family are able to generate events and additional revenue.
6) And, the most exciting is that Bloomingdale’s recognizes that this is a great way to bring appeal into their stores and to offer SCENTERTAINMENT™! We will be launching The Perfume Studio events on April 24 in their recently remodeled fragrance department at Roosevelt Field and they are very excited about our appearances there. Howard Kreitzman, VP Cosmetics and Fragrances, Bloomingdale’s said “we continue to strive to offer unique, innovative products that encourage people to enjoy shopping in our stores. The Custom Perfume events are creative, informative, interactive, and customers leave feeling good about their experience.”
BECOME A FRAGRANCE AMBASSADOR – JOIN US!
In this economic climate people are looking for something different and creative. This is a great opportunity for women (and men) to be trained by a fragrance expert, and to have the capability of starting their own business. The Perfume Studio is perfect for Spas, Salons, Bridal Showers, Corporate Events, Team-building, Motivational and Incentive programs as well as Spouse programs. We are looking for Fragrance Ambassadors to join our Fragrance Family to generate events around the country. Contact us - we will be happy to talk to you and to train you.
The earnings potential is really enormous in these challenging economic times.
1) If any of you are interested in offering or hosting an event for your Corporations, Friends, Families, or Bridal events please contact us.
2) Mother’s Day is fast approaching and a compelling ‘Celebration of the Senses’ event would be something fun and different!
3) Same for Father’s Day – a custom men’s fragrance is a lot more original than another pair of socks or tie!!
4) If any of you know people who are out of work and looking for a terrific new revenue-producing opportunity, this is ideal! We are looking for Fragrance Ambassadors to be part of our team and shall offer training and techniques to all those who are interested.
6) We shall be collaborating with Bloomingdale’s to offer ‘Perfume Trunk Shows’ on April 24 and May 8 at Roosevelt Field.
For more information on The Perfume Studio log onto www.scenterprises.com and look at ThePerfume Studio page. You can also log onto the UK website: www.theperfumestudio.com Scenterprises Ltd., is the USA Distributor for The Perfume Studio. Contact: 917-449-1134.
BESPOKE PERFUMERY
'Bespoke Perfumery' is becoming more and more popular as women and men want to reflect their own expression of who they are, and to have more 'creative in-put' into their purchases. Why smell like everyone else when you can have your own 'bespoke perfume'?
Bespoke Perfumery is on the rise in the UK and Europe and The Perfume Studio UK has come to the USA and is being distributed by Scenterprises Ltd. (www.scenterprises.com). It is a unique way to study and appreciate fragrances.
EVENT OVERVIEW:
Guests are invited to attend a Master Class Perfume Workshop or Seminar and are taken on a wonderful fragrance 'olfactive' journey by a Fragrance Expert, to 'experience' 18 different exquisitely created perfume blends, such as Florals, citrus, spices, masks, ambers, aldehydics, woods and many more. The blends have been created by a Master Perfumer from the UK, whose father and grandfather were perfumers, so glorious scents flow through their veins! The Sensory aspect of evaluating 18 blends is fascinating and magical, and every blend is discussed to determine its ingredients and the emotions that are evoked.
he seminar is designed for a myriad of events: Bridal Showers, Corporate Team-Building, Motivational, Incentive Seminars, and Spouse Programs, and also to mark any celebratory occasion for Men and Women, such as Mother’s Day and Father’s Day. This is truly a Multi-Sensory event and a Celebration of the Senses.
At the end of the event, everyone has 18 blotter strips in their possession and they start the selection process of choosing the blends that they like, discard some, choose different ones, and then ultimately narrow down to the final three or four blends they prefer. Those ultimately become their signature 'formula'. This is a fun, informative, creative, interactive, innovative and wonderful seminar in which people learn about the magic and mystery of fragrances!
At the end of the seminar their selection of blends is decanted from the precious perfume oils into lovely designer-color purse sprays for women and elegant canisters for men.
Guests are asked to “name” or brand their own creation and they leave the seminar with their own Signature Perfume. They also receive a Certificate of Registration with a notation of their formula so that reordering is easy as the information in stored in our data base.
In addition, particularly with our Custom Perfume seminars there is a great feeling of 'creative accomplishment' as consumers pay for the 'experience' to take an olfactory journey. There is also an 'artisanal' quality about wearing a perfume that they have created, and one which is purely their own rather than something off the counter that everyone else can wear.
THE PERFUME STUDIO workshop is all about perfume - learning about and exploring scent. Much like a wine tasting, Sue Phillips, President of Scenterprises Ltd., and Fragrance Expert who created and launched many successful fragrances such as TIFFANY & BURBERRYS, leads a magical and mysterious 'fragrance journey’ to experience 18 different, exquisite perfume blends. The blends created by a world-famous perfumer are designed to be worn in combination with each other or alone.
Each guest selects the three or four blends they desire as their own unique ‘bespoke formula’ and themes or ‘brands’ them. Once the selection is made, Ms Phillips decants the perfume oils and blends the formula in a lovely designer purse spray, or elegant canister for men. Each guest leaves with a Certificate of Registration with their own formula, stored in our database for ease of reordering.
People delight in this “experience" as it offers stress-free aromatherapy benefits which boost morale and uplifts spirits. Women want to look and be their best and in these challenging economic times, custom scents are an affordable luxury that makes them feel confident, appealing and alluring
CONTACT:
Sue Phillips
917-449-1134
