Chanel introduces a Worldwide Exclusive
Fragrance at Saks Fifth Avenue New York.

The iconic CHANEL colour now becomes
a compelling signature fragrance:
BEIGE, the intoxicating new addition
Fragrance Collection, is a stunning
blend of hawthorn, freesia, frangipani
and a shimmering hint of honey.

You'll find BEIGE - and the world of
CHANEL Fragrance - at the new CHANEL
olfactive bar, where the ultimate fragrance
experience awaits.

Introducing the latest addition to the Les
Exclusifs de CHANEL collection of rare,
exclusive fragrances: BEIGE.  Each fragrance
tells its own unique story yet all speak the
language of CHANEL: that singular yet
universal language that brings together --
in a way that nothing and no one else can --
the past, present and future. 

Exclusive creator of CHANEL perfume since 1978, Jacques Polge has succeeded in preserving the magic of CHANEL fragrances and in producing, in his turn, new creations.

Twelve identical bottles. Twelve pure forms, luxuriously simple - an expression of the genius of CHANEL. A collection of rare fragrances, composed in the past by Ernest Beaux - the exclusive perfume creator for Mademoiselle Chanel - and in the present by Jacques Polge - the “Master Perfumer” for the House. A way of reinventing time and celebrating something that goes beyond fashion: the spirit of CHANEL.

"I take refuge in beige because it's natural," said Mademoiselle Chanel.  Sandy beige, honey beige, clay beige, whitish beige… She loved all shades of this colour, which evokes natural elegance and grace. An elusive colour with infinite variations, beige may seem quite ordinary. And yet, behind this apparent simplicity, it hides a discreet sensuality that builds slowly before revealing itself fully.  This sensual outburst is interpreted by Jacques Polge through a bouquet of hawthorn, freesia and frangipani, with shimmering hints of honey. A stunning blend of white petals and yellow gold…
In other words, a breath of Beige.

200ml bottle - $190

Les Exclusifs BEIGE will be available exclusively Saks Fifth Avenue in New York City in October 2008.

Special thanks to Kara Andrea, Geri Verlaque, Lyle Saunders & Renette Zimmerly of Chanel USA.

images and release courtesy of Chanel

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