Dear Fragrance Friends,

In just two short weeks, fragrance lovers and industry specialists from all over will be gathering in LA for the most spectacular event of the season, the ultra-fabulous Fashion Fragrance West! We've added some amazing PERKS, so even if you've already registered, you'll want to keep reading to get the full SCOOP!

Our good friend Ron Robinson of Apothia @ Fred Segal Melrose in LA has teamed up with the leading global fragrance house, Givaudan, and they've put together an incredible interactive, gift-laden morning for Sniffapalooza to celebrate Fashion Week. Then we will continue on an LA fragrance odyssey that includes lunch presentations and visits to Scent Bar and Strange Invisible Perfumes.

Our day will begin Saturday, October 11 at 8:00am with a scrumptious breakfast at Mauro's Cafe, housed in the legendary Fred Segal on Melrose Avenue. The store will be closed to the public at this time, and we will have special entree. Givaudan invites us to discover the secrets of fashion fragrance development and get an intimate look at the latest fragrance trends with their customized trend report, 'NEXT! Come See What's Next', which is usually reserved for industry insiders.

An incredible multi-sensory experience awaits us.  Givaudan has created four unique fragrances, designed to match each of four fragrance trends. These scents are customized for Apothia, and they will be exclusively available for us to experience and purchase at this event only.

After Givaudan's presentation, several guest fragrance designers will be announcing their new fragrance launches, and we will be the first to premiere them! Included will be Lisa Hoffman of Lisa Hoffman Beauty, Yosh Han of Yosh Olfactory Sense, Kate Growney of Saffron James Parfum, Sara Horowitz-Thran of Sarah Horowitz Parfum, and Ron Robinson of Apothia.

At about 10am we will adjourn to the beauty floor of Apothia, where we can explore and sniff to our heart's content, and chat with representatives from L'Artisan Parfumeur, Serge Lutens, Mark Birley, Nana De Bary, Parfums Rosine, Aphrodisiac, Dumann, Gendarme, Carnival Wax, Comptoir Sud Pacifique, i Profumi di Firenze, and Diptyque.

In true Apothia style, there are some phenomenal *extras* to be had! With every purchase of $100 or more from the Ron Robinson Boutiques, you will be entered in a drawing to win two special collections of fragrances totaling approximately $1,000.  And of course you will leave with one of the legendary & spectacularly generous Apothia gift bags!

After the exhilarating morning events, at about 12:30, we'll enjoy an elegant lunch at one of LA's premier restaurants, Pane e Vino, where we'll have presentations from cult-favorite perfumer ROXANA VILLA, the dynamic founder of Pacifica, BROOK HARVEY-TAYLOR, and passionate new perfumer KRISTEN MICHELE. Then we'll walk just a short distance to LuckyScent's extraordinary Scent Bar to meet special guests and savor desserts, champagne, and coffee.

We're excited to have Scent Bar collaborate for the first time at our LA Sniffapalooza! Our friends Franco and Adam have worked hard & travelled far to present to us the very finest fragrance the world has to offer in 2008. Here's just a sampling of what's waiting for us at Scent Bar:

U.S. Exclusives - only at Scent Bar:

Sinfonia di Note - 8 heavenly fragrances direct from Italy!

Vero Profumo debut - Three exquisite creations in parfume extrait concentration.

New launches from some of our favorite houses:

Andy Tauer's Vetiver Dance, By Kilian: Prelude to Love, Comme des Garcons for Stephen Jones, Keiko Mecheri new creations, Serge Lutens Serge Noire, complete collection from Czech & Speake, and three secret releases... Franco & Adam can't tell us just yet!

As a special thank you, Sniffapalooza customers are being offered an exclusive $15 credit towards any purchase at Scent Bar on the day of the event! WOW!  Credit is only available to Sniffapalooza customers who purchase the $75 full-day admission.

After we sniff ourselves into a frenzy at Scent Bar, we will conclude our fragrance journey in Venice, at the beautifully mysterious Strange Invisible Perfumes, where they're throwing us a fabulous cocktail party with champagne and light refreshments! We'll take home a deluxe gift bag, and we're offered a 15% discount on all purchases. We will also premiere SIP's latest creation, Musc Botanique.

Our fragrant day will wrap up around 7pm. Unfortunately we have just a very few spaces left for this event, and it will completely sell out very soon! If you would like to be a part of this one-in-a-lifetime event, please click here to register ---


The registration fee is $75 and includes breakfast, lunch, all refreshments, presentations, gift bags and tons of perks!

Looking forward to sniffing with you all soon in LA!

Viva La Sniffa, baby!

Karen Dubin - Founder & Director
Karen Adams - Executive Operations Manager
Read about Strange Invisible Perfumes and read about LA perfumers in Burning Down the House at Sniffapalooza Magazine.